Η ΠΡΩΤΗ ΑΝΑΚΟΙΝΩΣΗ ΤΗΣ NANJING ΓΙΑ ΤΑ ΣΧΕΔΙΑ ΤΗΣ
Δημοσιεύτηκε: Παρ Νοέμ 25, 2005 4:43 pm
24-11-2005
南京汽车集团有限公司
NANJING AUTOMOBILE (GROUP) CORPORATION
331 ZHONGYANG ROAD, NANJING 210037, CHINA TEL: (025)83432417 FAX: (025) 83417873
Comprehensive Planning & Start-up of MG Project by Nanjing Automobile
A Letter to Dealers of former MG Rover by NAC
NAC is one of the earliest established automobile manufacturers in China, whose products cover vehicle products such as passenger cars, trucks, buses etc., parts such as transmission, steering gear, clutch, brake gear, front axle, rear axle, water tank, vehicle instrument etc. as well as other areas such as iron foundry, aluminium foundry and tooling etc. With the development of globalization in auto industry, NAC has established joint venture companies with Fiat Auto and Iveco in Nanjing, engaged in the production of passenger cars and light duty buses, as well as more than ten parts manufacturing joint venture companies with some internationally renowned parts manufacturers such as Valeo, Lear, Brembo and so on. Up till now, NAC has, through its wholly owned subsidiaries and the joint venture companies in which it is a party, produced a series of products with fairly good reputation in the market of China, such as Yuejin brand trucks, Fiat brand passenger cars and Iveco brand light duty buses.
It is a significant step taken by NAC in its global strategy to acquire the assets of MG Rover and Powertrain Ltd (MG Assets).
In light of the requirements for the further development of auto industry in China and that of the world as a whole, it has become the development trend of Chinese auto enterprise to extend the business out of China, to carry out independent development and to forge independent brands. After its successful acquisition of MG Assets, NAC is now undertaking the overall planning of MG project, of which, some part is already underway for implementation.
NAC has now decided to establish production bases of MG project at both Longbridge and Nanjing. On one hand, the production of some products with rather high cost if produced in the U. K., such as engine, transmission and medium and low end vehicle products, will be transferred to China, where a mature supply chain with low cost will be set up step by step. On the other hand, with part of production facility retained in the U.K., the original Longbridge site will be integrated to resume the production of MG-TF sport car and part of high end products (including ZT and ZT-T). Meanwhile, by making full use of the prominent R & D capability and human resources in the U.K. as well as that of China, the Euro Ⅳ engines and a new generation of vehicles will be developed and then produced in both China and the U.K. in the near future. Then, the sales network of China established by NAC and the global sales network of the former MG Rover can be used to meet the demand of various markets in China, Britain, Europe and North America.
Through the implementation of this strategy, NAC will be able to promote its own brand image, cultivate independent development capability, establish global sourcing platform and sales network and develop two strategic production bases, which will, by making full use of acquired MG assets, giving full play to the advantages of China and Britain and sharing the development cost of new products between two sites, launch to the global market MG brand products characterized with market orientation, high technology and competitiveness, thus eventually achieving the strategic goal of MG project in China and the U.K. as a whole.
Currently, NAC is in the process of making detailed plan for the strategy implementation in the U.K. and China and has taken steps on some important strategic issues such as Longbridge Site integration and Euro Ⅳ engines development. On the other hand, NAC is also actively seeking for strategic partner aiming to operate the business in the U.K. by means of joint venture.
In the strategic plan made by NAC, Nanjing and Longbridge are indispensable to each other. Without the successful business in China, the supply chain and finished products with low cost will be impossible; While the sustaining and enhancing of the market share and MG brand in the U.K. and Europe will be totally contingent upon the success of the business in the U.K. Therefore, it is a key point in the global strategic plan of NAC to re-establish a new sales network based on the original one of former MG Rover.
In the current plan, the production will be resumed in the Longbridge plant at the beginning of 2007, when MG-TF, MG-ZT and MG-ZT-T will appear on the market again through sales network in the U.K. and Europe. The products to be re-launched into the market will preserve the original British style, reliable and stable quality and robust power, and be sold with MG brands. Meanwhile, some other products like MG-ZS and MG-ZR will be produced by the company in China and then supplied to the market of China and that of the U.K. and Europe as well.
We believe, the global sales network of former MG Rover is actually a valuable treasure, and to make full use of this treasure is a key factor for the success of NAC in MG project.
On one hand, we appreciate the good faith and support of each dealer towards the former MG Rover, on the other hand, we really hope that when the models like MG TF is re-launched into the market, a renewed cooperative relationship would have already been established between the dealers and NAC. Before MG products are launched into the market again, we will try to maintain MG brand and sales network and promote the communication with you, sharing with you information like our progress in products modification and development.
Granted, it will take some time to integrate the Longbridge site and restart the production there, but we are firmly confident on our strategic plan, on the dealers of former MG Rover, and on a brilliant future where such cooperation will be desirable.
南京汽车集团有限公司
NANJING AUTOMOBILE (GROUP) CORPORATION
331 ZHONGYANG ROAD, NANJING 210037, CHINA TEL: (025)83432417 FAX: (025) 83417873
Comprehensive Planning & Start-up of MG Project by Nanjing Automobile
A Letter to Dealers of former MG Rover by NAC
NAC is one of the earliest established automobile manufacturers in China, whose products cover vehicle products such as passenger cars, trucks, buses etc., parts such as transmission, steering gear, clutch, brake gear, front axle, rear axle, water tank, vehicle instrument etc. as well as other areas such as iron foundry, aluminium foundry and tooling etc. With the development of globalization in auto industry, NAC has established joint venture companies with Fiat Auto and Iveco in Nanjing, engaged in the production of passenger cars and light duty buses, as well as more than ten parts manufacturing joint venture companies with some internationally renowned parts manufacturers such as Valeo, Lear, Brembo and so on. Up till now, NAC has, through its wholly owned subsidiaries and the joint venture companies in which it is a party, produced a series of products with fairly good reputation in the market of China, such as Yuejin brand trucks, Fiat brand passenger cars and Iveco brand light duty buses.
It is a significant step taken by NAC in its global strategy to acquire the assets of MG Rover and Powertrain Ltd (MG Assets).
In light of the requirements for the further development of auto industry in China and that of the world as a whole, it has become the development trend of Chinese auto enterprise to extend the business out of China, to carry out independent development and to forge independent brands. After its successful acquisition of MG Assets, NAC is now undertaking the overall planning of MG project, of which, some part is already underway for implementation.
NAC has now decided to establish production bases of MG project at both Longbridge and Nanjing. On one hand, the production of some products with rather high cost if produced in the U. K., such as engine, transmission and medium and low end vehicle products, will be transferred to China, where a mature supply chain with low cost will be set up step by step. On the other hand, with part of production facility retained in the U.K., the original Longbridge site will be integrated to resume the production of MG-TF sport car and part of high end products (including ZT and ZT-T). Meanwhile, by making full use of the prominent R & D capability and human resources in the U.K. as well as that of China, the Euro Ⅳ engines and a new generation of vehicles will be developed and then produced in both China and the U.K. in the near future. Then, the sales network of China established by NAC and the global sales network of the former MG Rover can be used to meet the demand of various markets in China, Britain, Europe and North America.
Through the implementation of this strategy, NAC will be able to promote its own brand image, cultivate independent development capability, establish global sourcing platform and sales network and develop two strategic production bases, which will, by making full use of acquired MG assets, giving full play to the advantages of China and Britain and sharing the development cost of new products between two sites, launch to the global market MG brand products characterized with market orientation, high technology and competitiveness, thus eventually achieving the strategic goal of MG project in China and the U.K. as a whole.
Currently, NAC is in the process of making detailed plan for the strategy implementation in the U.K. and China and has taken steps on some important strategic issues such as Longbridge Site integration and Euro Ⅳ engines development. On the other hand, NAC is also actively seeking for strategic partner aiming to operate the business in the U.K. by means of joint venture.
In the strategic plan made by NAC, Nanjing and Longbridge are indispensable to each other. Without the successful business in China, the supply chain and finished products with low cost will be impossible; While the sustaining and enhancing of the market share and MG brand in the U.K. and Europe will be totally contingent upon the success of the business in the U.K. Therefore, it is a key point in the global strategic plan of NAC to re-establish a new sales network based on the original one of former MG Rover.
In the current plan, the production will be resumed in the Longbridge plant at the beginning of 2007, when MG-TF, MG-ZT and MG-ZT-T will appear on the market again through sales network in the U.K. and Europe. The products to be re-launched into the market will preserve the original British style, reliable and stable quality and robust power, and be sold with MG brands. Meanwhile, some other products like MG-ZS and MG-ZR will be produced by the company in China and then supplied to the market of China and that of the U.K. and Europe as well.
We believe, the global sales network of former MG Rover is actually a valuable treasure, and to make full use of this treasure is a key factor for the success of NAC in MG project.
On one hand, we appreciate the good faith and support of each dealer towards the former MG Rover, on the other hand, we really hope that when the models like MG TF is re-launched into the market, a renewed cooperative relationship would have already been established between the dealers and NAC. Before MG products are launched into the market again, we will try to maintain MG brand and sales network and promote the communication with you, sharing with you information like our progress in products modification and development.
Granted, it will take some time to integrate the Longbridge site and restart the production there, but we are firmly confident on our strategic plan, on the dealers of former MG Rover, and on a brilliant future where such cooperation will be desirable.