Εξαγορά του ονόματος "Rover" από τη Ford!
- Roverfan
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Εξαγορά του ονόματος "Rover" από τη Ford!
Ford buys Rover... name
REUTERS
THE prospect of Rover rising from the ashes was revived once again yesterday as Ford, the ailing American car manufacturer, bought the rights to the former luxury British car marque for about £6 million from BMW.
Ford is not expected to bring back the Rover in its old form — a quintessentially British luxury saloon — but is working on plans to introduce a range of Rover branded vehicles to fit within its Land Rover range, a source close to the company said. Ford was granted an option of first refusal to buy the Rover brand when it acquired Land Rover from BMW for $2.7 billion in 2000.
Ford, which did not disclose officially the financial terms of its agreement with BMW, said that it had exercised the right to buy the Rover brand to protect Land Rover, which is part of its Premium Automotive Group (PAG). “We believed then [in 2000], as we do now, that it is in the interests of the Land Rover business to own the Rover trademark,” Ford said.
Although Ford would not comment on the future of the Rover brand, sources said that the company wanted to build further upon its successful Land Rover brand in North America and has plans to design a so-called “crossover vehicle” using the Rover brand. “Land Rover could be one member of a new Rover family,” the source said, “with Range Rover and who knows what other kind of ‘Rover’.”
Crossover vehicles are smaller more fuel-efficient versions of the gas-guzzling sports utility vehicles (SUVs) that are becoming less popular in America. Land Rover already makes the Freelander, which is similar to a crossover vehicle, but it has not proved popular in the United States. The Rover brand was not included in last year’s deal to sell MG Rover to Nanjing Automobile Group, of China, which is planning to manufacture MG-branded sports cars at Longbridge, Birmingham, but it is understood that the Chinese company, and others, had expressed an interest in buying it.
The outside interest, which also came from Shanghai Automotive Industry Corporation (SAIC), of China, which owned the rights to build two Rover models before the company collapsed, is understood to have spurred Ford to exercise its option to buy the brand. SAIC is in a joint venture with both General Motors and Volkswagen to manufacture cars in China.
Ford made the surprise move yesterday, as it was revealed that the carmaker recently held brief preliminary talks about a merger or alliance with its arch-rival General Motors. The talks, between Don Leclair, the chief financial officer of Ford, and Fritz Henderson, his counterpart at GM, were held in August, but are not expected to be revived and no deal between the two is expected to emerge. GM has also been in talks with Renault, of France, and Nissan, of Japan, about a possible three-way alliance. The talks do not seem to have advanced since they were announced in July, however.
Ford and GM are struggling in the face of increased competition from Asian carmakers and rising labour costs.
Last week Ford offered redundancy packages to all 82,000 of its hourly unionised workers and said that it also would cut 14,000 salaried jobs.
The company declined to comment about the talks with GM.
REUTERS
THE prospect of Rover rising from the ashes was revived once again yesterday as Ford, the ailing American car manufacturer, bought the rights to the former luxury British car marque for about £6 million from BMW.
Ford is not expected to bring back the Rover in its old form — a quintessentially British luxury saloon — but is working on plans to introduce a range of Rover branded vehicles to fit within its Land Rover range, a source close to the company said. Ford was granted an option of first refusal to buy the Rover brand when it acquired Land Rover from BMW for $2.7 billion in 2000.
Ford, which did not disclose officially the financial terms of its agreement with BMW, said that it had exercised the right to buy the Rover brand to protect Land Rover, which is part of its Premium Automotive Group (PAG). “We believed then [in 2000], as we do now, that it is in the interests of the Land Rover business to own the Rover trademark,” Ford said.
Although Ford would not comment on the future of the Rover brand, sources said that the company wanted to build further upon its successful Land Rover brand in North America and has plans to design a so-called “crossover vehicle” using the Rover brand. “Land Rover could be one member of a new Rover family,” the source said, “with Range Rover and who knows what other kind of ‘Rover’.”
Crossover vehicles are smaller more fuel-efficient versions of the gas-guzzling sports utility vehicles (SUVs) that are becoming less popular in America. Land Rover already makes the Freelander, which is similar to a crossover vehicle, but it has not proved popular in the United States. The Rover brand was not included in last year’s deal to sell MG Rover to Nanjing Automobile Group, of China, which is planning to manufacture MG-branded sports cars at Longbridge, Birmingham, but it is understood that the Chinese company, and others, had expressed an interest in buying it.
The outside interest, which also came from Shanghai Automotive Industry Corporation (SAIC), of China, which owned the rights to build two Rover models before the company collapsed, is understood to have spurred Ford to exercise its option to buy the brand. SAIC is in a joint venture with both General Motors and Volkswagen to manufacture cars in China.
Ford made the surprise move yesterday, as it was revealed that the carmaker recently held brief preliminary talks about a merger or alliance with its arch-rival General Motors. The talks, between Don Leclair, the chief financial officer of Ford, and Fritz Henderson, his counterpart at GM, were held in August, but are not expected to be revived and no deal between the two is expected to emerge. GM has also been in talks with Renault, of France, and Nissan, of Japan, about a possible three-way alliance. The talks do not seem to have advanced since they were announced in July, however.
Ford and GM are struggling in the face of increased competition from Asian carmakers and rising labour costs.
Last week Ford offered redundancy packages to all 82,000 of its hourly unionised workers and said that it also would cut 14,000 salaried jobs.
The company declined to comment about the talks with GM.
"Rover One of Britains fine cars"
Rover 416 mk2
ex-car: Rover 214si mk2 (1992-2006) - 92hp
Rover 416 mk2
ex-car: Rover 214si mk2 (1992-2006) - 92hp
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- nikolas
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εγώ πάλι τα βλέπω πιο αισιόδοξα τα πράγματα..ναι μεν ακούγεται ότι η Ford έχει οικονομικά προβλήματα αλλά από την άλλη μια τέτοια κίνηση σε μεγάλο βαθμό αντικρούει αυτούς τους ισχυρισμούς κατά τη γνώμη μου..για πιο λόγο να "υποθηκεύσει" το μέλλον της με μια τέτοια επένδυση όταν υποτίθεται ότι τα βγάζει τόσο δύσκολα πέρα προς στο παρόν..
- machos_si
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μακαρι να πανε ολα καλα κ βλεπω το επομενο αμαξι μου να ειναι το ford 200 st η το rover focus si!!!!!
http://www.aquazone.gr/forums/index.php ... 18029&st=0" onclick="window.open(this.href);return false;
- zed
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- nikolas
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τα χουνε μπλέξει για τα καλά..άλλος έχει τη Rover.. άλλος έχει τα σχέδια άλλος την τεχνολογία..και άλλος τα..mg!
άλλος για Χίο τράβηξε..και άλλος για Μυτιλήνη..
με λίγα λόγια το άρθρο αναφέρεται στο ότι μέχρι το τέλος του 2006 η Saic θα παράγει το πρώτο της αυτοκίνητο βασισμένο στην τεχνολογία του Rover 75..με δικό της όνομα φυσικά..διαφορετικό απ'ότι ξέραμε..μιας που η Rover ανήκει πλέον στην Ford - Land Rover..!!
http://news.bbc.co.uk/2/hi/business/5363284.stm
άλλος για Χίο τράβηξε..και άλλος για Μυτιλήνη..
με λίγα λόγια το άρθρο αναφέρεται στο ότι μέχρι το τέλος του 2006 η Saic θα παράγει το πρώτο της αυτοκίνητο βασισμένο στην τεχνολογία του Rover 75..με δικό της όνομα φυσικά..διαφορετικό απ'ότι ξέραμε..μιας που η Rover ανήκει πλέον στην Ford - Land Rover..!!
http://news.bbc.co.uk/2/hi/business/5363284.stm
- michael416GSI
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