Growth: the Only Way Decesion Maker Email List Optimize Conversion in Ecommerce

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Εγγραφή: Κυρ Απρ 03, 2022 10:01 am
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Growth: the Only Way Decesion Maker Email List Optimize Conversion in Ecommerce

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decesion maker email list At Growth Ecommerce Day we dedicate a space to talk about Growth and its benefits to increase conversion in ecommerce. We were joined at this table by Olga de Andrés Fernández , Growth Manager at Product Hackers; Christian García Rosas , Digital Marketing Nike.com/Nike decesion maker email list App Manager at Nike, and Alejandra Ramallo Varela , Geo Manager for Spain and Latam at Vue.ai, who leave us valuable lessons from their experience. You can see the full video here: The growth mindset If the study carried out by Impulse and CAPECE (the Peruvian Chamber of Electronic Commerce) has revealed anything , it is that one of the areas with a lot of work ahead is Growth Hacking and Growth Teams. And it happens that many ecommerce are still not clear about what it is. Olga de Andrés Fernández, who belongs to a company dedicated to this area, is the one who can give us a clearer idea of ​​what it is about. For her, Growth is a mindset of total experimentation based on data,

decesion maker email list always focused on sales and user behavior. It is a method that mixes between product, marketing and data and that allows us to experiment in order to get results quickly and to iterate in a fairly agile way to be able to move forward and see results. And every day more companies understand the importance of incorporating Growth in their actions. Such is the case with Nike. In this regard, Christian García Rosas tells us that, although it is something relatively new despite being a large company, they decesion maker email list have been able to introduce the concept and understand its relevance. “We have been able to see that Growth Hacking is not a marketing tool, but a method to adopt experimentation in the process of growth and market adoption, which adds to marketing, creativity, analytical thinking and metrics ”, share. In this process, he tells us that the data has been essential and Alejandra Ramallo agrees. For her, in addition, the implementation

decesion maker email list of Growth Hacking implies a change of mentality , because, culturally, it is still very difficult for companies to experiment due to the fear of failure. “If we make a mistake, nothing happens, it is corrected. But we must experiment because the benefits are exponential. The data allows us to combine product and customer information to be able to do organic and exponential growth ”, decesion maker email list he points out. Get the first study of the level of maturity of ecommerce in Peru - Download it for free here Growth hacking and acquisition Many ecommerce think that to optimize the conversion rate of e-commerce it is necessary to use paid media, be it ads on social networks or in search engines. However, Growth is also used to explore new acquisition channels or even create your own channels. person checking ecommerce conversion rate on laptop For Olga, one of the biggest challenges of a new ecommerce is in the acquisition phase . “It is not the same to experience being a company with traffic as being a company that is just starting out and wants to attract users,” she says.

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